Signals from users.
Direction for products.

For product teams shipping to thousands and scaling to millions — across fintech, retail, and govtech.

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"At step 3 I gave up. I had no idea what would happen if I kept going."

Returns flow · session 04
All Fintech Retail GovTech SaaS
8 methods · 4 markets · Senior-led on every project
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We turn user behaviour into product clarity

Everything starts with a signal. A click, a pause, a small moment of doubt. These are the things that show what users really think, need, and expect. Most of the time, they go unnoticed. Not because they aren’t there, but because they happen quietly, behind a screen, without anyone truly observing them. At SignalHaus, we believe the answers are already there. Not only in dashboards or reports, but in how people actually behave. The challenge is that most companies don’t lack data—they lack the time and space to really step back and see what it’s telling them. So decisions get made in parts. Small things get optimized, while the bigger picture stays unclear. That’s where we come in.

At SignalHaus, we connect the dots. Through research, thinking, and design, we turn scattered signals into something you can actually use. Because the best products aren’t created in isolation, they’re shaped by the people using them. And if you follow those signals closely enough, you don’t just see what’s happening. You start to understand where it all began.

Spinawards 2019
Dutch Innovation Award 2019
"The best products aren't created in isolation — they're shaped by the people using them."

— SignalHaus Philosophy

12+
Enterprise clients
10+
Years of research
Faster than in-house
100%
Actionable delivery

Full-cycle research. Zero guesswork.

From discovery to actionable recommendations — across every stage of your product lifecycle.

01
UX Research

Qualitative and quantitative research methods to surface what your users actually think, need, and expect from your product.

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02
Strategy & Consulting

We embed research into your product development cycle — transforming it from a support function into a core operating system for decisions.

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03
Web Dev & Design

From research-backed design to deployed websites. Production-ready digital experiences, end-to-end.

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04
Usability Testing

We test ideas and flows before you invest in building or scaling them — reducing risk and accelerating roadmap confidence.

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05
Research Ops

Build the infrastructure your team needs to run research continuously — panels, repositories, playbooks, and training.

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06
CX & Service Design

End-to-end mapping and redesign of customer journeys — reducing friction, emotional stress, and churn across touchpoints.

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From fuzzy questions to confident direction

01
Discover

We immerse ourselves in your context, users, and challenge — mapping unknowns and identifying the right research questions.

02
Define

Together, we outline a research path that's realistic, strategic, and tailored to your product stage and timelines.

03
Validate

We test hypotheses, flows, and concepts with real users — producing evidence that de-risks your product decisions.

04
Deliver

Insights and recommendations packaged for action — not a dense report that sits in a drawer.

Work that moved products forward

View all case studies →
001
KNAB Bank

Redesigned how UX research operates inside a digital bank — transforming it from a supporting activity into a core operating system for product decisions.

FintechResearch OpsStrategy
002
IKEA

Uncovered emotional and procedural friction in the returns journey — translating insights into empathetic service improvements at scale.

RetailService DesignCX
003
DUO

Made a complex, multi-stakeholder government education service manageable — for both citizens relying on it and the teams building it.

GovTechUX ResearchComplexity

"Research that doesn't change how you build is just theatre. We make sure yours changes everything."

SignalHaus · Connecting the dots.

Stop guessing.
Start building.

Whether you're scaling fast or redesigning from the ground up — let's talk about what research can unlock for your product.

📍 Eindhoven, Netherlands